Search Engine Optimization
When consumers look online for a product or service, they will open a web browser and describe what they want to a search engine like Google. The Google Search index containing hundreds of billions of webpages and Google uses a complex algorithm to determine which of those webpages are most relevant to that user and their search term. Search engine optimization, or SEO, uses our knowledge of that algorithm to help websites “rank” at the top of those results by checking all of the boxes Google is looking for when deciding what webpages are at the top. Without a proper SEO strategy, your website will never outrank your competitor’s and might not even be included in the Google index at all. With over 10 years of experience in the industry, SEO is my bread and butter. If you have ever Google’d the types of products or services you offer and are surprised to find your competitors outranking you, let’s talk.
Website Design & Maintenance
Your website is often the first impression a potential client or customer has of you and your business and it should be a reflection of your brand and standards. If you don’t have a website or your website is in serious need of a facelift, let’s discuss your options. Whether you are just looking for something simple to act as an online business card or you need a site with scheduling or ecommerce features, I am happy to help. I have experience working with a variety of content management systems and web editors including WordPress, Wix, Weebly, Squarespace, FTP and more.
Digital Marketing Consulting
In the year 2024, you are by now aware of the large role the internet plays in the consumer journey. Your customers are online and you want your presence to be known to them. Perhaps you are in need of a new website and powerful SEO strategy. Or maybe your brand needs to resonate with a new demographic on social media channels that you are unfamiliar with. You might even be ready to start creating video and blog content or begin investing in pay-per-click advertising. Whatever your digital marketing needs are, I am happy to share my insights and experience to assist you.
Graphic Design
If you are looking for new logo ideas, or perhaps need branding for a new product line, I am happy to help. Utilizing the latest versions of Adobe PhotoShop and Illustrator along with my years of design experience, I can create stunning logos for your business that can be used for both print and web.
Photography
Professional images for your company help convey the message that you are both real and reputable. Don’t settle for the same old stock photos or blurry pictures from an employee’s phone. Using real professional photography in your marketing and branding tells your story and builds trust with your customers. Whether you are looking for sleek product photos or classy team photos, I am happy to use my expertise in digital photography to help.
Video Production & Videography
There is nothing more attention grabbing than attractive video content for your business. Oftentimes, the best way to tell a story is with a video. Perhaps a time lapse documenting your manufacturing process will help your customers appreciate your products more. Or maybe you need a tutorial video to demonstrate how to assemble and use a product. You may even just want to look right into the camera and tell the world why your business is the best at what you do. I work with all types of video projects and am happy to help you create video content for your marketing.
Social Media
Social media isn’t for everyone and it can be difficult to keep up with as a business owner if you aren’t active on social as an individual. I have experience with organic and paid marketing on all major social media platforms and can help come up with a strategy that works best for you and your business.
Paid Advertising
If you are ready to take your online marketing to the next level, it may be time to consider some paid advertising. The Google Ads network is a great place to start with a variety of options for getting ads in front of potential customers. I can setup all types of pay per click ad campaigns to fit your budget and help drive traffic to your website.